Privacy policy
Last updated: July 10, 2026
Data Controller
For the purposes of applicable data protection legislation, the controller of your personal data is:
Commercial name: SOS Rocha
Store operator: Luiz Fernando Emidio
NIF: 290848571
E-mail: sos@sosrocha.pt
WhatsApp: +351 933 774 341
Operating area: Praia da Rocha, Portimão, Portugal
SOS Rocha operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a personalised shopping experience (the “Services”). SOS Rocha is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use, make a purchase or another transaction through the Services, or when you otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with regard to the collection, processing and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term “personal information”, we mean information that identifies or can reasonably be associated with you or another person. Personal information does not include information collected anonymously or information that has been anonymised so that it cannot identify or be reasonably associated with you. We may collect or process the following categories of personal information, including inferences drawn from such personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
Contact details, including your name, address, billing address, shipping address, telephone number and e-mail address.
Financial information, including credit card numbers, debit card numbers and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
Account information, including your username, password, security questions, preferences and settings.
Transaction information, including the items you view, add to your cart, add to your wishlist or purchase, return, exchange or cancel, and your previous transactions.
Communications with us, including the information you include in communications with us, for example when you submit a customer support request.
Device information, including information about your device, browser or network connection, IP address and other unique identifiers.
Usage information, including information about your interaction with the Services, including how and when you interact with or browse the Services.
Sources of Personal Information
We may collect personal information from the following sources:
Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide us with personal information;
Automatically through the Services, including from your device when you use our products or services or visit our websites, as well as through the use of cookies and similar technologies;
Through our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
Through our partners or third parties.
How We Use Your Personal Information
Depending on how you interact with us or the Services you use, we may use personal information for the following purposes:
Providing, Personalising and Improving the Services. We use your personal information to provide you with the Services, including to perform our contract with you, process payments, process orders, remember preferences and items of interest, send notifications related to your account, process purchases, returns, exchanges or other transactions, create, maintain and manage your account, arrange delivery, facilitate any returns and exchanges, enable the publication of reviews, and create a personalised shopping experience, such as by recommending products related to your purchases. This may include using your personal information to better adapt and improve the Services.
Marketing and Advertising. We may use your personal information to send marketing and promotional communications, where applicable and in accordance with your preferences and consents. You may withdraw your consent or unsubscribe where available.
Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, protect public safety and protect our services. If you choose to use the Services and create an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password or other access details with anyone.
Communications with You. We use your personal information to provide customer support, respond to your communications, provide effective services and maintain a business relationship with you.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement services or government agencies, investigate or participate in civil subpoenas, potential or actual litigation or other contentious legal proceedings, and enforce or investigate possible violations of our terms or policies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. These circumstances may include:
With Shopify, suppliers and other third parties who provide services on our behalf, such as IT management, payment processing, data analysis, customer support, cloud storage, processing and delivery.
With business and marketing partners to provide marketing and advertising services to you. For example, we use Shopify to offer personalised advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to instruct us not to share your information for the purpose of displaying targeted advertising and marketing based on your online activity across different merchants and websites.
When you instruct, request or otherwise consent to our disclosure of certain information to third parties, such as to send products to you or when you use social media widgets or login integrations.
With our affiliates or otherwise within our group of companies.
In connection with a business transaction, such as a merger or insolvency, to comply with any applicable legal obligations, including responding to subpoenas, search warrants and similar requests, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or third parties.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes your personal information related to your access and use of the Services in order to provide and optimise the Services. The information you submit to the Services will be transmitted and shared with Shopify, as well as with third parties who may be located in countries other than your country of residence, in order to provide and optimise the Services.
In addition, to help protect, grow and improve our business, we use certain enhanced Shopify features that incorporate data and information obtained from your interactions with our Store, as well as with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, as well as with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights regarding the use of your personal information for these purposes.
To learn more about how Shopify uses your personal information and any rights you may have, please visit Shopify’s Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal information through Shopify’s Privacy Portal.
Third-Party Websites and Links
The Services may display links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with us or are not controlled by us, you should review their privacy and security policies, as well as their other terms and conditions.
We do not guarantee and are not responsible for the privacy or security of those websites, including the accuracy, completeness or reliability of information found on those websites. Information you provide in public or semi-public locations, including information you share on third-party social media platforms, may also be viewed by other users of the Services and/or users of those third-party platforms, without limitation as to its use by us or by third parties.
Our inclusion of such links does not, by itself, imply any endorsement of the content of those platforms or their owners or operators, except to the extent disclosed in the Services.
Children’s Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information from children under the age of majority in your jurisdiction.
If you are a parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details provided below to request that it be deleted.
As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under the age of 16, as those terms are defined under applicable law.
Security and Retention of Your Information
Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security”. In addition, any information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to communicate confidential or sensitive information to us.
The period for which we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services to you, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in some cases, we may refuse your request to the extent permitted by law.
Right of Access/Knowledge. You may have the right to request access to the personal information we hold about you.
Right of Deletion. You may have the right to request the deletion of the personal information we hold about you.
Right of Rectification. You may have the right to request the correction of the personal information we hold about you.
Right of Portability. You may have the right to receive a copy of the personal information we hold about you and to request the transfer of that information to third parties, in certain circumstances and with certain exceptions.
Managing Communication Preferences. We may send you promotional e-mails, and you may opt out of receiving them at any time through the unsubscribe option shown in the e-mails we send you. If you opt out, we may still send you non-promotional e-mails, such as e-mails about your account or orders placed by you.
If you reside in the United Kingdom or the European Economic Area, and subject to the exceptions and limitations provided by local law, you may exercise the following rights in addition to those listed above:
Objection to Processing and Restriction of Processing. You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
Withdrawal of Consent. Where we rely on consent to process your personal information, you have the right to withdraw that consent. The withdrawal of your consent will not affect the lawfulness of any processing based on consent given before its withdrawal.
You may exercise any of these rights where indicated in the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any related rights, including rights related to data processed by Shopify, you may visit:
https://privacy.shopify.com/en
We do not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, to the extent permitted or required by applicable law.
In accordance with applicable laws, you may appoint an authorised agent to make requests on your behalf in order to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that they are authorised by you to act on your behalf, and we may need you to verify your identity directly with us.
We will respond to your request in a timely manner, as required under applicable law.
Complaints
If you wish to make a complaint about how we process your personal information, you may contact us using the contact details provided below.
Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details provided below, or to submit your complaint to your local data protection authority.
For the EEA, you can find a list of data protection supervisory authorities here.
International Transfers
Please note that we may transfer, store and process your personal information outside your country of residence.
If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or any equivalent contracts issued by the relevant competent authority in the United Kingdom, as applicable, unless the data transfer is made to a country that has been determined to provide an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy periodically, including to reflect changes to our practices or for other operational, legal or regulatory reasons.
We will publish the revised Privacy Policy on this website, update the “Last updated” date and provide notice where required by applicable law.
Contact
If you have any questions about our privacy practices, this Privacy Policy or if you wish to exercise any of your rights, you may contact us through:
E-mail: sos@sosrocha.pt
WhatsApp: +351 933 774 341
Instagram: @sosrocha.pt
Contact address: Rua D. Martinho Castelo Branco, Ed. Tarik
For the purposes of applicable data protection laws, we are the controller of your personal information.